sigur rós receive lovie award
24/11/2014

as we celebrate 15 years online, sigur rós is proud to be named artist of the year at the 2014 lovie awards, a pan-european award that recognises excellence in online content.

from lovieawards.eu:

The Lovie Awards is thrilled to honour Sigur Ros with a Lovie Artist of the Year Award in recognition of their staggering success online in keeping fans engaged and bringing them exclusive access to everything in the Sigur Ros world. Demonstrating a deep understanding of the very DNA of the Web itself, Sigur Ros’ beautiful interactive video for #Stormur – in which they crowdsourced fans’ video content from Instagram in order to debut the music video for the song online — Sigur Ros is paving the way for artists around the world. This alongside with fan Q+’A’s hosted on Reddit, Sigur Ros’s impact on music and Web culture is undeniable, proof of their unwavering appreciation for their fans and their embrace of online culture as a whole.

thank you lovies, we are blushing!