american awareness
11/02/2001

awareness of sigur rós in america has been growing rapidly lately. many newspapers and magazines have been running articles about the band. rolling stone recently selected sigur rós as one of the ten “next big things”. some other american publications have reported that record labels such as emi and capitol records are now competing over who gets to release sigur rós’ next album in the states. we can probably expect a nice marketing campaign in america for the next album, then.